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A podcast for business people, marketers and communicators who want to know how to remain human in a digital world

February 13, 2019

Automation Vs Humanisation, how do we balance the two? Is marketing and advertising becoming too invasive, or is it more relevant than ever before?

In this weeks episode of Talk Human, Ben and Patsy take a look at two really interesting, and somewhat linked topics.

- The first segment looks at the intersection of automation and humanisation. Asking questions like; Is using a name all it takes to personalise a message? And, do people only hate on automation when a mistake is made? 

- In the second segment, Patsy talks about her experiences of being marketed to based upon the private conversations she's been having. So, we are talking about how intrusive marketing is, and where we should draw the line between offering highly targeted ads and not invading people's privacy.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

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February 6, 2019

Superbowl adverts: which ones flipped and which ones flopped? Can you enjoy the 6 Nations by drinking tap water?!

This week's episode of The Talk Human Podcast is an ADVERT SPECIAL!

Our favourite duo let loose on not one, not two, but SIX of the BIGGEST adverts of the week, including four Superbowl adverts which have caused quite the stir:

Join Ben and Patsy as they agree, disagree, ponder and dissect whether an egg can change someone's life, whether Bumble achieved what Gilette couldn't, how an elevator can anger vegans, if Pepsi really is second best, why Guinness is advertising tap water and why Daenerys Targeryen's dragons are ruining Bud Light commercials... 

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human!

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January 30, 2019

Should we join the fight to defeat the veggies? And, a big case of Instagram VS Reality: How Fyre Festival Crashed and Burned

In this weeks episode of Talk Human, Ben and Patsy delve deep and discuss two campaigns which are generating a lot of buzz: 

- The first segment is about ITV's brand new campaign #EatThemToDefeatThem, which aims to inspire kids to eat healthily by declaring war on fruits and vegetables, and Patsy discusses where the line is drawn between political campaigns and benevolent marketing

- In the second segment, Ben weighs in on what everyone is talking about: Fyre Festival, and the Netflix documentary which tells the story of make-believe festival built on false promises and forgery. Is this our generations biggest legacy of Instagram VS Reality, and who is to blame? 

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

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January 24, 2019

Why are marketers obsessed with being human, yet also want more chatbots? One week on; Did Gillette miss the mark with its new razor campaign?

This week's episode of Talk Human sees Ben and Patsy cover two topics, and answering the following questions:

1) Why are marketers obsessed with being human, yet also want more chatbots?

2) One week on; Did Gillette miss the mark with it's new razor campaign?

In the first segment, Ben and Patsy discuss the Beautiful Irony, where marketers are obsessed with being more human, yet in the same vein say they want more chatbots.

In the second, Patsy wants to uncover what happened in the week following the viral Gillette advert.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human.

 

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