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A podcast for business people, marketers and communicators who want to know how to remain human in a digital world

March 6, 2019

Where should we draw the line on organisations banning certain foods from adverts. To censor, or not to censor? Is the marketing funnel dying because it assumes humans search in a linear fashion.

In this weeks episode of Talk Human, Ben and Patsy talk about funnelling and advertising. Are we restricting advertising too much, and are we trying to shove everyone into a linear funnel.

- In the first segment, Patsy raises her concerns about the over-censorship of food advertising as highlighted by TFL's banning of bacon and butter from an advert of London's underground: https://www.bbc.co.uk/news/uk-england-london-47444107 

- In the second segment, Ben looks at the linear marketing funnel, and asks the question is it dead, and does it take into account how people really search for things and move on their path to purchase.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

 

 

February 27, 2019

SEO: Should we be writing for humans or Google? and Scarcity Marketing: What is the relevance in an increasingly digitised world?

In this weeks episode of Talk Human, Ben and Patsy talk about the 2 important S's:

- In the first segment, Ben raises the question about SEO: should we be writing for humans or Google? What should marketers be considering when writing copy and content, and should readability or ranking come first? Is this a chicken and egg situation? 

- In the second segment, Patsy discusses scarcity marketing. In an increasingly digitised world where exclusivity becomes less and less attainable, are scarcity marketing strategies more important than ever? Patsy and Ben delve deep and come up with some top tips to bear in mind before going ahead.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

February 20, 2019

Are sonic brands the way of the future, or is it just good PR by Mastercard? Is there any value in attending an online conference Vs attending a physical one, in person?

In this weeks episode of Talk Human, Ben and Patsy take a look at two very different topics. Each looking at a very different aspect of being human in a digital world.

- The first segment of this episode looks at sonic brands, and companies like Mastercard who are developing "sonic brands" to stay ahead of the curve when it comes to voice search! Should all business be building out their audio architecture?

- In the second segment, Ben looks at the differences between online and offline conferences, in terms of speakers, experience and networking. Ben and Patsy discuss questions iike: Can you get as much value from online conferences as offline ones? Are you able to network any where near as well online as you can offline?

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

February 13, 2019

Automation Vs Humanisation, how do we balance the two? Is marketing and advertising becoming too invasive, or is it more relevant than ever before?

In this weeks episode of Talk Human, Ben and Patsy take a look at two really interesting, and somewhat linked topics.

- The first segment looks at the intersection of automation and humanisation. Asking questions like; Is using a name all it takes to personalise a message? And, do people only hate on automation when a mistake is made? 

- In the second segment, Patsy talks about her experiences of being marketed to based upon the private conversations she's been having. So, we are talking about how intrusive marketing is, and where we should draw the line between offering highly targeted ads and not invading people's privacy.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

February 6, 2019

Superbowl adverts: which ones flipped and which ones flopped? Can you enjoy the 6 Nations by drinking tap water?!

This week's episode of The Talk Human Podcast is an ADVERT SPECIAL!

Our favourite duo let loose on not one, not two, but SIX of the BIGGEST adverts of the week, including four Superbowl adverts which have caused quite the stir:

Join Ben and Patsy as they agree, disagree, ponder and dissect whether an egg can change someone's life, whether Bumble achieved what Gilette couldn't, how an elevator can anger vegans, if Pepsi really is second best, why Guinness is advertising tap water and why Daenerys Targeryen's dragons are ruining Bud Light commercials... 

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human!

January 30, 2019

Should we join the fight to defeat the veggies? And, a big case of Instagram VS Reality: How Fyre Festival Crashed and Burned

In this weeks episode of Talk Human, Ben and Patsy delve deep and discuss two campaigns which are generating a lot of buzz: 

- The first segment is about ITV's brand new campaign #EatThemToDefeatThem, which aims to inspire kids to eat healthily by declaring war on fruits and vegetables, and Patsy discusses where the line is drawn between political campaigns and benevolent marketing

- In the second segment, Ben weighs in on what everyone is talking about: Fyre Festival, and the Netflix documentary which tells the story of make-believe festival built on false promises and forgery. Is this our generations biggest legacy of Instagram VS Reality, and who is to blame? 

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human! 

January 24, 2019

Why are marketers obsessed with being human, yet also want more chatbots? One week on; Did Gillette miss the mark with its new razor campaign?

This week's episode of Talk Human sees Ben and Patsy cover two topics, and answering the following questions:

1) Why are marketers obsessed with being human, yet also want more chatbots?

2) One week on; Did Gillette miss the mark with it's new razor campaign?

In the first segment, Ben and Patsy discuss the Beautiful Irony, where marketers are obsessed with being more human, yet in the same vein say they want more chatbots.

In the second, Patsy wants to uncover what happened in the week following the viral Gillette advert.

A special thanks also to our sponsor Talkative, who help make this happen!

So sit back, relax, and grab a coffee . . . let's talk human.